Iris Got An Update and new colors! Colors 29-31 available now!


under the muumuu


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What's under YOUR muumuu?

Under ours is the desire to initiate conversation, find new connections and spread joy - using small-batch clothing made for commentary.

You'll be shocked at how fast the complements fly.

This Summer is For Iris

In Small Doses

We're doing things differently with Iris this summer. She's got a new fit and is coming in hot in small quantities, so fast we don't even have time to pop them on the site. Be sure to follow us on Instagram for the party! Wanna know more? Shop now.

new iris colors in stock now

"It's a vibe that can't be described"

Why Join The Muumuu{ve}ment?

Small Batch, Limited Editions

Our selections are limited and once they're gone, THEY ARE GONE.

Spread Joy

Ever walk down the street and find yourself helplessly staring at someone in admiration of their look? Now, it's your turn.

Comfort Equals Confidence

We make getting dressed effortless and leave you looking fabulous. This truly is roll out of bed and go level easy.

Have you met Mag?

No Waste Collection

A vintage bag, swung back and forth, already twice mended in the last 15 years of ownership is the inspiration behind Mag. The perfect little tote, she's exactly who you need in your life when you want to keep it light and fun. The perfect size to use all the unused fabric pieces in our files, we couldn't be more thrilled to keep the vintage spirit alive in this little wonder. Mag is short for Magazine, for the Antique Mall where the fabulous vintage piece was spotted. She's on sale now and ready to go home with you.

More Volume, Less Constriction

More space to be free to feel good


My muumuu is the only thing I want to wear now! 

After wearing it straight, both days, during the weekend...I decided to order another one. 

OMG I Love Love Love It! It is perfect!

Blog posts

It's the summer of Iris

It's the summer of Iris

If you've been following along on Instagram, you'll have seen my "Mercury Retrograde" series: revisiting, redoing, reviewing...every thing that has...
The Shelf Life of Your Clothing

The Shelf Life of Your Clothing

Do you think about your clothes in terms of "shelf life"? Or have you ever allowed yourself to buy something more expensive than you normally woul...
Under the Muumuu at Unique Markets Los Angeles May 15-16!

Under the Muumuu at Unique Markets Los Angeles May 15-16!

We couldn't be more thrilled to have our first pop up since the L.A. move with Unique Markets at the Row DTLA.      Being a direct to consumer bra...

Don't forget to visit our seersucker project, High Kick Clothing!